Wand Technology is offering a unique sponsorship opportunity in the airport space and seeks a brand partner for a 12-month cycle commencing in January 2017.

We guarantee an audience of 13 million viewers comprising a known demographic, long dwell times and high impact prominence on an estate of 200 poster sites and in over 800 pages of travel content in-channel. In addition, there will be the strong PR value of association with a world media first.

As the Media Owner we have created an amazing opportunity at an award winning international airport. Here, passengers can enjoy rich travel content from over 170 destinations whilst they wait to board their flights, accessed on their mobile devices and completely free of charge. Extensive trials on site have delivered engagement levels far higher than anticipated and we will be pleased to share demonstrable data with our prospective sponsors.

We aim to establish a genuine and meaningful partnership with a sympathetic brand sponsor looking for an innovative way to start a conversation with over a millions prospective customers every month.

For more information on this unique offer and a full media pack please contact me at iankay@wand-technology.com

Recent trials of the channel at just 4 gates resulted in over 21,000 viewers with each one browsing an average of 10 pages. Dwell times of over 23 minutes have also greatly exceeded expectations and as a result the channel will be rolled out to all the gates as part an innovative programme of airport services designed to optimise the passenger experience.

Gareth Peterson, MAG Group Ecommerce and Digital Partnerships Manager explained “As a premier airport services group, one of MAG’s (Manchester Airports Group) key objectives is to deliver a best in class passenger experience at all of our airports (Manchester Airport, London Stansted Airport, East Midlands Airport and Bournemouth Airport.) Among other things, we are investing in digital channels to further improve our passengers’ experience and are constantly looking to trial innovative activities where we see an opportunity to improve what we do. One such initiative is our partnership with Wand Technology to provide passengers with the ability to access free destination content and offers at our Manchester Airport departure gates through a dedicated Wi-Fi channel (operated by Wand). During passenger trials the channel performed above expectations receiving strong levels of engagement and positive feedback. With over 23 million passengers travelling through Manchester Airport our gates represent a real opportunity to reach a considerable number of passengers with relevant offers and promotions and we’re looking forward to working with Wand Technology to deliver more engaging travel content for our passengers this year.”

Ian Kay, Wand Director of UK Operations remarked “Our channel is designed to entertain and inspire travellers before they fly and ensure that their adventures really do start at the airport. We are delighted to be collaborating with MAG. Their reputation as an award winning International airport and as a business that is committed to exploring new and innovative ways to enhance the customer experience makes them the ideal partner. Together we are launching a world media first and we look forward to delivering it to the passengers in all of their airports.”

The Wand is completely free for passengers to access and for airports to host and is wholly monetised through commercial sponsorship of the print, screen and mobile inventory that comprises the Wand media package. Manchester based specialist More Media Sales has been appointed as the exclusive sales affiliate to market the proposition.

Wand Technology has recently completed trials of its travel channel at Manchester Airport in the UK. “We have spent 4 months testing the system at busy airport gates and are delighted with the performance” stated Niv Maman, CTO at Wand. He added that “the infrastructure has been strong and reliable and the passenger engagement levels have exceeded all of our expectations.”

View the full article in Prolific North