Wand » brand http://wand-technology.com/blog Get there before you arrive Mon, 12 Sep 2016 11:06:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 Is Good Content Important Enough To You ? http://wand-technology.com/blog/press/is-good-content-important-enough-to-you http://wand-technology.com/blog/press/is-good-content-important-enough-to-you#comments Mon, 24 Aug 2015 11:32:43 +0000 http://wand-technology.com/blog/?p=225 ‘Sleepless in Seattle’ apparently did more to boost visitors to New York and the Empire State Building than the NYC tourist board. Similarly ‘In Bruges’ did as much to increase visits to the town’s clock tower as it did to raise the profile of Colin Farrell.

Today it is even reported that the recent documentary about iconic Manchester Hotel the Midland has had a huge impact on seasonal trade in their restaurants and bars.

At Wand we prioritise the quality and originality of our content in the hope that we will inspire our viewers to seek out and explore not only the main attractions but also the hidden gems at their destinations.

For this reason we select the best partners to supply us with great films and guides and supplement it with original creative reviews from our friends around the world.

Which film inspired you to take a trip to the location?

]]> http://wand-technology.com/blog/press/is-good-content-important-enough-to-you/feed 0 Why Finding The Right Space Matters http://wand-technology.com/blog/press/why-finding-the-right-space-matters http://wand-technology.com/blog/press/why-finding-the-right-space-matters#comments Tue, 18 Aug 2015 11:31:03 +0000 http://wand-technology.com/blog/?p=207 Every brand wants to reach its audience but with so much competition for viewers inside and outside the home it can often feel like every space is already taken.

The Wand travel channel for airport passengers is a world media first that creates a new space to achieve brilliant prominence for millions of viewers in a relaxed uncluttered environment.

The Wand offering comprises print, digital and mobile media that calls travellers to action and connects them to a rich channel of travel content accessed on their mobile devices. The content includes destination films, inspirational guides and saveable vouchers for drinks, meals and services in resort. It is accessed at all departure gates where average dwell times around our media typically exceed 25 minutes in an area where there is little or no visual intrusion. It is completely free for passengers to access and for airport operators to host.

Impactful printed posters at every gate promoting the Wand guarantee an opportunity to view for every departing passenger and our interactive digital ‘specials’ at the busiest gates only enhance this opportunity ensuring high levels of engagement.

Once viewers connect, the channel is designed to get them into the holiday mood before they board their flights whilst also allowing visible brand placement in many interesting and sympathetic formats in channel.

The Wand is wholly commercialised through channel sponsorship including naming rights that allow prominent viewership of more than 12 million people per annum. Advanced beta testing completes at the end of September and a launch sponsor is now being actively sought for a full implementation with an airport partner in October 2015.

If you are a media planner or agency looking for a new space on which to place your brand and would like more information on this unique sponsorship opportunity please contact Ian Kay at iankay@wand-technology.com check us out at www.wand-technology.com and follow Wand Technology on LinkedIn

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