Wand » branding http://wand-technology.com/blog Get there before you arrive Mon, 12 Sep 2016 11:06:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 How Many Jellyfish Does It Take To Brand Some Trousers? http://wand-technology.com/blog/press/how-many-jellyfish-does-it-take-to-brand-some-trousers http://wand-technology.com/blog/press/how-many-jellyfish-does-it-take-to-brand-some-trousers#comments Thu, 20 Aug 2015 14:10:29 +0000 http://wand-technology.com/blog/?p=215 This sort of word assembly is becoming very common in slogans created by the creative agency folk, presumably in an attempt to differentiate themselves from the peer pond. It is normally acclaimed by members of the wider group as genius as this serves to perpetuate the mystery around the art form. To most normal civilians it is just impenetrable twaddle.

It made me think about the slogan that we use at Wand.

We say “Get their before you arrive”.

On the face of it this seemed quite catchy. We give airport passengers a free travel channel filled with content like films, guides and vouchers that they can view and save on their mobile devices. We want them to get into the holiday mood before they board their flights and so the slogan seemed quite simple, intelligible and punchy.
Now I realise that when you are so close to a product you can easily lose your objectivity and slip into the trap of just putting words together that make no sense.

So the question is; “Is the slogan any good and if not what would be the alternative?” If we judge yours better we’ll use it.

In answer to the initial question about the Jellyfish the answer is obviously 11.

If you are a media planner or agency looking for a new space on which to place your brand and would like more information on this unique sponsorship opportunity please contact Ian Kay at iankay@wand-technology.com check us out at www.wand-technology.com and follow Wand Technology on LinkedIn

 

]]> http://wand-technology.com/blog/press/how-many-jellyfish-does-it-take-to-brand-some-trousers/feed 0 An Airport Service Making The Strongest Impression http://wand-technology.com/blog/press/an-airport-service-making-the-strongest-impression http://wand-technology.com/blog/press/an-airport-service-making-the-strongest-impression#comments Thu, 06 Aug 2015 14:56:18 +0000 http://wand-technology.com/blog/?p=183 The pages of the Wand travel channel have received over 93,500 impressions from airport passengers since the start of beta testing with an international operator.
The trials began 48 days ago at just 4 gates of a busy international airport and already nearly 8000 passengers have connected to view HD films, read inspiring guides and save vouchers for free drinks and meals at their destinations.
With average summer dwell times at gates often exceeding 25 minutes it seems clear that passengers are using the time to get into the holiday mood before they fly.

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