Where else would you drink whisky at 6am or linger for an unfeasible time at the WHSmith aisle end bargain buckets?

I am a frequent traveller and I enjoy being in airports. I admit that there are aspects of the airport experience that are less pleasurable, like delayed flights or having to remind yourself to act natural when approaching a particularly menacing security official (probably the only time in your life when this is a consideration). But on the whole, airports are delightful places filled with cheery folk flush with the excitement of the adventures that are about to unfold, business deals that are about to conclude and romances that will be fulfilled.

Airports are also places where opportunities present themselves to do things that would never normally be done in Civvy Street. For example where else would you drink whisky at 6am or linger for an unfeasible time at the WH Smith aisle end bargain buckets before buying a tartan neck pillow and a Toblerone that could feed Rwanda.

These are the special things, the unique delights of the journey and they form an essential part of everything that is special about air travel. The Wand team were discussing their own little rituals, the things that they like to do during their airport visits. Whilst most were fit for human consumption and may occupy the lines of another post, some were definitely not.

With this said we’d be interested to know whether others have their own airport rituals and the extent that they are fit to commit to print.

Viewers should be offered things that make them excited to arrive at their destinations.

Head of Creative, Estee Abramov explains “At Wand we believe that our viewers should be offered things that make them excited to arrive at their destinations. They connect to our channel free of charge and after watching HD movies about their resorts and reading inspiring guides they can then select our vouchers and save them to their phones. We offer them all of this while they are waiting at the departure gates to board their flights. Our team choose the bars and restaurants carefully and always speak directly to the owners and managers of the venues. This means that the passengers will receive the warmest welcome when they choose to redeem their vouchers. This is why we say that with Wand the holiday really does begin at the airport”

If you would like more information about Wand Technology and the Wand travel channel please email Ian Kay at iankay@wand-technology.com or find out more at www.wand-technology.com

Wand Technology launches a world media first to enhance passenger experience and generate significant ancillary revenues for airport operators.

When you find the thing that you like to do the most you want it to start as soon as possible. Wand Technology feels this way about holidays and this is why they developed The Wand; a travel channel for airport passengers that transforms the long wait in departure lounges and at boarding gates into a fun way for all the family to get into the holiday mood before departing the airport.

The Wand channel can be accessed on almost every Wi-Fi enabled mobile device and is packed with HD films, saveable travel guides and discount vouchers for over 150 destinations.

The best part is that for the passenger it is completely free of roaming or airtime charges. So with average dwell times at boarding gates typically exceeding 25 minutes and often considerably longer, airports can now offer bored travellers a great new experience at a point in their journey which allows them to get their before they arrive.

The Wand travel channel will be offered to airport operators free of any charges whatsoever and will be wholly managed and maintained by Wand Technology for an agreed period of exclusive operation.

Wand Technology will commercialise the travel channel via a comprehensive 360 degree sponsorship package which will offer exclusive naming rights and guarantee highly visible brand prominence on print and mobile media with tens of millions of annual opportunities to view the brand. In addition sponsors will be offered access to the user engagement data that derives from a projection of millions of channel page impressions.

In consideration for an exclusive operational agreements airport hosts will be offered a lucrative annual profit share to boost their non-aviation ancillary revenues in addition to enhancing their customer experience offering at no cost to themselves.

The Wand travel channel is a world media first and is currently in advanced beta testing with an international airport operator.

If you would like more information about Wand Technology and the Wand travel channel please email Ian Kay at iankay@wand-technology.com or find out more at www.wand-technology.com