Wand Technology is offering a unique sponsorship opportunity in the airport space and seeks a brand partner for a 12-month cycle commencing in January 2017.

We guarantee an audience of 13 million viewers comprising a known demographic, long dwell times and high impact prominence on an estate of 200 poster sites and in over 800 pages of travel content in-channel. In addition, there will be the strong PR value of association with a world media first.

As the Media Owner we have created an amazing opportunity at an award winning international airport. Here, passengers can enjoy rich travel content from over 170 destinations whilst they wait to board their flights, accessed on their mobile devices and completely free of charge. Extensive trials on site have delivered engagement levels far higher than anticipated and we will be pleased to share demonstrable data with our prospective sponsors.

We aim to establish a genuine and meaningful partnership with a sympathetic brand sponsor looking for an innovative way to start a conversation with over a millions prospective customers every month.

For more information on this unique offer and a full media pack please contact me at iankay@wand-technology.com

Recent trials of the channel at just 4 gates resulted in over 21,000 viewers with each one browsing an average of 10 pages. Dwell times of over 23 minutes have also greatly exceeded expectations and as a result the channel will be rolled out to all the gates as part an innovative programme of airport services designed to optimise the passenger experience.

Gareth Peterson, MAG Group Ecommerce and Digital Partnerships Manager explained “As a premier airport services group, one of MAG’s (Manchester Airports Group) key objectives is to deliver a best in class passenger experience at all of our airports (Manchester Airport, London Stansted Airport, East Midlands Airport and Bournemouth Airport.) Among other things, we are investing in digital channels to further improve our passengers’ experience and are constantly looking to trial innovative activities where we see an opportunity to improve what we do. One such initiative is our partnership with Wand Technology to provide passengers with the ability to access free destination content and offers at our Manchester Airport departure gates through a dedicated Wi-Fi channel (operated by Wand). During passenger trials the channel performed above expectations receiving strong levels of engagement and positive feedback. With over 23 million passengers travelling through Manchester Airport our gates represent a real opportunity to reach a considerable number of passengers with relevant offers and promotions and we’re looking forward to working with Wand Technology to deliver more engaging travel content for our passengers this year.”

Ian Kay, Wand Director of UK Operations remarked “Our channel is designed to entertain and inspire travellers before they fly and ensure that their adventures really do start at the airport. We are delighted to be collaborating with MAG. Their reputation as an award winning International airport and as a business that is committed to exploring new and innovative ways to enhance the customer experience makes them the ideal partner. Together we are launching a world media first and we look forward to delivering it to the passengers in all of their airports.”

The Wand is completely free for passengers to access and for airports to host and is wholly monetised through commercial sponsorship of the print, screen and mobile inventory that comprises the Wand media package. Manchester based specialist More Media Sales has been appointed as the exclusive sales affiliate to market the proposition.

It made me think about the slogan that we use at Wand.

We say “Get their before you arrive”.

On the face of it this seemed quite catchy. We give airport passengers a free travel channel filled with content like films, guides and vouchers that they can view and save on their mobile devices. We want them to get into the holiday mood before they board their flights and so the slogan seemed quite simple, intelligible and punchy.
Now I realise that when you are so close to a product you can easily lose your objectivity and slip into the trap of just putting words together that make no sense.

So the question is; “Is the slogan any good and if not what would be the alternative?” If we judge yours better we’ll use it.

In answer to the initial question about the Jellyfish the answer is obviously 11.

If you are a media planner or agency looking for a new space on which to place your brand and would like more information on this unique sponsorship opportunity please contact Ian Kay at iankay@wand-technology.com check us out at www.wand-technology.com and follow Wand Technology on LinkedIn

The Wand travel channel for airport passengers is a world media first that creates a new space to achieve brilliant prominence for millions of viewers in a relaxed uncluttered environment.

The Wand offering comprises print, digital and mobile media that calls travellers to action and connects them to a rich channel of travel content accessed on their mobile devices. The content includes destination films, inspirational guides and saveable vouchers for drinks, meals and services in resort. It is accessed at all departure gates where average dwell times around our media typically exceed 25 minutes in an area where there is little or no visual intrusion. It is completely free for passengers to access and for airport operators to host.

Impactful printed posters at every gate promoting the Wand guarantee an opportunity to view for every departing passenger and our interactive digital ‘specials’ at the busiest gates only enhance this opportunity ensuring high levels of engagement.

Once viewers connect, the channel is designed to get them into the holiday mood before they board their flights whilst also allowing visible brand placement in many interesting and sympathetic formats in channel.

The Wand is wholly commercialised through channel sponsorship including naming rights that allow prominent viewership of more than 12 million people per annum. Advanced beta testing completes at the end of September and a launch sponsor is now being actively sought for a full implementation with an airport partner in October 2015.

If you are a media planner or agency looking for a new space on which to place your brand and would like more information on this unique sponsorship opportunity please contact Ian Kay at iankay@wand-technology.com check us out at www.wand-technology.com and follow Wand Technology on LinkedIn

The Wand travel channel for airport passengers may be the best medium for commercial sponsors who want to know who sees their brand, where and for how long.

Because the channel is positioned to be accessible by outbound travellers at their departure gate we are uniquely placed to predict precisely how many viewers will see our print media calls to action. Moreover we can even determine their exact destinations and segmentation from collaboration with our airport hosts. We are also able to accurately predict the average dwell times at the medium.
Once the travellers opt into the channel we are able to follow their unique journeys through city destinations selected, films viewed and guides and vouchers saved via the forms that they complete in-channel and the impressions that they make during their navigation. All of this is recorded on our own server to enable our hosts and sponsors to receive business information which offers them the best and most accurate interpretation of their viewership. It is also the best demonstration of the value of their sponsorship.
The Wand travel channel is a world media first that is free to access and free to host. It is the only customer experience driven medium in the airport space and is wholly commercialised through channel sponsorship.
If you would like more information about Wand Technology and the Wand travel channel please email Ian Kay at iankay@wand-technology.com or find out more at www.wand-technology.com

Wand Technology launches a world media first to enhance passenger experience and generate significant ancillary revenues for airport operators.

When you find the thing that you like to do the most you want it to start as soon as possible. Wand Technology feels this way about holidays and this is why they developed The Wand; a travel channel for airport passengers that transforms the long wait in departure lounges and at boarding gates into a fun way for all the family to get into the holiday mood before departing the airport.

The Wand channel can be accessed on almost every Wi-Fi enabled mobile device and is packed with HD films, saveable travel guides and discount vouchers for over 150 destinations.

The best part is that for the passenger it is completely free of roaming or airtime charges. So with average dwell times at boarding gates typically exceeding 25 minutes and often considerably longer, airports can now offer bored travellers a great new experience at a point in their journey which allows them to get their before they arrive.

The Wand travel channel will be offered to airport operators free of any charges whatsoever and will be wholly managed and maintained by Wand Technology for an agreed period of exclusive operation.

Wand Technology will commercialise the travel channel via a comprehensive 360 degree sponsorship package which will offer exclusive naming rights and guarantee highly visible brand prominence on print and mobile media with tens of millions of annual opportunities to view the brand. In addition sponsors will be offered access to the user engagement data that derives from a projection of millions of channel page impressions.

In consideration for an exclusive operational agreements airport hosts will be offered a lucrative annual profit share to boost their non-aviation ancillary revenues in addition to enhancing their customer experience offering at no cost to themselves.

The Wand travel channel is a world media first and is currently in advanced beta testing with an international airport operator.

If you would like more information about Wand Technology and the Wand travel channel please email Ian Kay at iankay@wand-technology.com or find out more at www.wand-technology.com