It’s not just the Wi-Fi airtime that is free at the Wand travel channel. Passengers can also save vouchers for free cocktails and delicious meals at their destinations.
Viewers should be offered things that make them excited to arrive at their destinations.
Head of Creative, Estee Abramov explains “At Wand we believe that our viewers should be offered things that make them excited to arrive at their destinations. They connect to our channel free of charge and after watching HD movies about their resorts and reading inspiring guides they can then select our vouchers and save them to their phones. We offer them all of this while they are waiting at the departure gates to board their flights. Our team choose the bars and restaurants carefully and always speak directly to the owners and managers of the venues. This means that the passengers will receive the warmest welcome when they choose to redeem their vouchers. This is why we say that with Wand the holiday really does begin at the airport”